Motion Design → Product Design → Product Management · Dec 2020 – Dec 2021
Neokred
Moved from motion videos and product design into product management, drafting PRDs, gathering user research and data, and shaping fintech journeys. Contributed marketing graphics, videos, and website work alongside the product responsibilities.
What I did while there
- 01
Transitioned from motion designer to product manager, leading feature prioritization and cross-functional alignment for a fintech dashboard.
- 02
Conducted user research with prospective neobanking customers, gathered relevant data, and synthesized findings into product direction and a UX case study. The neobanking project was later shelved; this work is discovery evidence rather than a launched-neobank claim.
- 03
Designed, tested, and iterated banking flows through wireframes and interactive prototypes, contributing to a reported 61% increase in feature adoption.
- 04
Redesigned and developed the company website alongside product work.
- 05
Drafted PRDs to translate research, business requirements, and proposed functionality into a shared product brief for the team.
- 06
Produced motion videos, marketing graphics, and other video assets alongside product design and management.
No screens are published for this chapter. The work is described at the level I can discuss publicly; some details are confidential, some simply deserve a proper case study before they are shown.
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