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Primary professional identity

Product designer

I research user needs, define product requirements, and design interfaces and systems. I’ve done this in healthcare, enterprise SaaS, fintech, and my own products.

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Responsibilities

Research that changes the briefAt Plane, user interviews, card sorting, and heatmaps informed product decisions. At Neokred, prospective-user research shaped the neobanking concept; at Huber, conversations with enterprise stakeholders including Myntra informed MVP requirements.
From API constraints to onboardingAt Finware, banking and KYC partner discussions sat alongside user-flow mapping and onboarding design. I connected what customers needed with the APIs, dependencies, and business requirements behind the experience.
Systems and detailed interactionsDesign systems, enterprise authentication, issue grouping, batch actions, and transactional communication at Plane; clinical intelligence and role-specific workflows at IKS Health.
Design through implementationI take product-design and build ownership in SizoCare, Beshaj, The Cognitive Club, and Nivoraq, carrying product decisions into working interfaces and iterating as the constraints become clearer.
Product storytellingMarketing pages and social-media assets at Plane, motion videos and marketing graphics at Neokred, and brand and event work connect the product experience to how people first encounter it.

Related experience

Lead Product DesignerIKS HealthLeading end-to-end design for AI-assisted clinical intelligence: risk adjustment, coding, patient engagement, and value-based-care workflows.Senior Product DesignerPlane.soDesigned product systems, enterprise workflows, research-backed features, and the marketing experience for an open-source project-management platform.Product Consultant · Product Design & ManagementNeopay | FinwareCombined product design and product management for an early fintech venture: banking relationships, virtual-account licensing requirements, API and KYC partner discovery, onboarding, prioritisation, and founding-team operations. The venture has since shut down.Motion Design → Product Design → Product ManagementNeokredMoved from motion videos and product design into product management, drafting PRDs, gathering user research and data, and shaping fintech journeys. Contributed marketing graphics, videos, and website work alongside the product responsibilities.Product Design & Product ManagementHuberWorked with the founder and product team on an HR-tech MVP, gathering enterprise requirements, researching employee workflows, and shaping product direction. The venture did not find product-market fit and is no longer operating.Independent Product Design & BuildSizoCareOwn product design and contribute to building a caregiver-first AI companion for schizophrenia care, connecting contextual assistance, case profiles, daily observations, and preparation for doctor conversations.Product Design & Build · Team CollaborationBeshajCombined product prioritisation, design, and building in a clinic-management platform spanning patient booking, doctor schedules, staff queues, records, and billing.Independent Product Design & BuildThe Cognitive ClubDefine, design, and build a cognitive-fitness product around short games, adaptive challenge, daily practice, and reasons to return.Independent Product Design & BuildNivoraqDefine, design, and build an open-source workspace alternative inspired by Skiff, addressing Google Workspace and Microsoft workspace use cases while excluding Teams and project-management features.

Related work

Product Design · Web Design · Marketing DesignPlane.soDesigning product workflows, enterprise controls, and the marketing experience for an open-source project-management platform.Product Design · UX ResearchConnectI designed a professional-networking concept for young professionals, covering profiles, matching, and events.Product Design · UX Research · Product ManagementFinwareA payment-gateway and fintech engagement spanning product UX, roadmap thinking, founding-team operations, and early business systems.UX Research · Product Design · Product ManagementHuberAn archived HR-tech engagement where I worked with the founder and a data analyst across research, product design, product management, and early product direction.Design System · Product Design · DocumentationKikoI’m building a modular design-system framework for my product experiments.AI caregiver companionSizoCareAn AI caregiver companion concept for schizophrenia care, connecting in-the-moment guidance, daily notes, medication tracking, change detection, and doctor-ready summaries.Clinical platform · buildathon originBeshajA clinic-management experience connecting appointment booking, doctor schedules, patient records, and billing across clinical roles.Cognitive fitness productThe Cognitive ClubA guest-first cognitive playground for Train, Think, Create and Discover, with 13 activities, daily rituals and transparent personal practice history.Open-source workspaceNivoraqAn open-source alternative to Google Workspace, inspired by Skiff. I lead Design and Product across Pages, Drive, Mail, Calendar, and the Nivoraq identity.AI product / Working prototypeSigBlazeInspect how research stages, contradictory claims and review boundaries become understandable interface states.